Supporting
clinical analysis.
At MedGlow, I worked with AI to analyze images of skin conditions and support clinical assessment.
About the project +
I presented the project at Web Summit to seek investment.
ENTREPRENEUR & FOUNDER OF OBATAG
I connect technology, creativity and business to turn challenges into results.
I’m Uirah Prado, entrepreneur and founder of Obatag. I combine business insight with technical depth to develop products, integrate solutions and take projects from idea to operation.
Explore the projects ↓
Artificial intelligence✳Digital products✳Data & integrations✳Business
01 / SOLUTIONS
Applied artificial intelligence.
Turning images, documents and language into useful information.
Supporting
Document data
at scale.
For a national hospital network, I worked with AI for large-scale document processing. OCR recognizes text; Document AI extracts and structures the data for analysis.
From commentary to
player-level data.
At PPS, I applied natural language processing to turn match commentary into notes for each player. A person describes the plays; AI organizes the records to support individual performance analysis.
Technologies & integration +
I trained a computer vision model to identify fish in an aquarium. I also work with LLMs, image and document processing, AI service architecture and API integration.
Experience with Amazon Rekognition, IBM technologies, Google Vision AI and Document AI, combined with software, AWS and data pipelines.
From strategy to delivery.
01ShellRelationship management platformSINCE 2019+
Since 2019, leading Obatag, I have developed and managed a relationship platform for Shell. It brings together a portal, participation management, accreditation, access control and data analysis in one operation.
02Coca-ColaOfficial photo system & nationwide connectivity27 STATE CAPITALS · 320 CITIES+
For the Trophy Tour, I designed and delivered connectivity across Brazil’s 27 state capitals in 30 days, with 99% measured availability, alongside a scheduling and admission system serving an audience of one million visitors.
We were selected to develop the official photo system for the Rio 2016 Torch Tour, integrated with Coca-Cola’s national campaign. I also designed the mobile satellite infrastructure that traveled through 320 cities in three months.
03AquaFozInteractive experiences & AR SandboxGRUPO CATARATAS+
At Obatag, we brought content and technology together for AquaFoz through audiovisual experiences, immersive projection, games and an AR Sandbox combining physical sand with augmented reality. We developed and deployed the solutions, including integration, testing and operational guidance.
04Electric mobilityOCPP project for EV charging systemsINTEGRATION+
A project using OCPP, the protocol that connects electric vehicle chargers with management systems.
05StartupsBusiness insight & product developmentBUSINESS+
I advise startups, aligning technology and product decisions with business goals. I held an equity stake in Shopfood, which evolved into Ditti. Shopfood and Ditti were acquired by Tagme, which was subsequently acquired by iFood in September 2026.
02 / ABOUT ME
Big-picture thinking.
Hands-on execution.
Curiosity connects it all.
My career has brought together technology, communication and entrepreneurship since 1998. This background helps me connect business challenges with decisions about product, content and implementation.
I built businesses in Portugal and Spain and founded Obatag in Brazil in 2012 with my own resources. I lead projects from concept to operation, bringing teams and technologies together around a shared goal.
Background & education +
By 2010, I had developed more than 800 websites. I produced on-demand audiovisual content for telecom companies before YouTube reached smartphones. I also worked in clothing design and as a designer at Oi Fotos.
Obatag’s first platform connected in-person experiences to social media using RFID. It generated R$2 million in revenue over two years. When Facebook’s integrations changed, I expanded the company’s scope.
I hold a degree in Advertising and an MBA in Information Technology.
Architecture & integration+
Software, APIs, AWS, data science and big data. Virtual and augmented reality projects since 2010, alongside experience in IoT, extended reality, blockchain and hardware integration. I have also been an AWS and Google Workspace reseller.
Security & governance+
Experience with vendor risk assessments, penetration testing, incident-response team exercises and workshops on Brazil’s data protection law (LGPD). I consider security and privacy from the architecture stage.
Teaching & applied knowledge+
I teach Computer Vision at Senac, Augmented Reality at IBMEC and Phygital at COPPEAD Alumni. I have also spoken at initiatives organized by Firjan, Endeavor and Estácio.
RECOGNITION
Awards.
Anitec Innovation and Communication Award
Award received by Uirah Prado.
Bronze · Colunistas Award
Award received by Obatag for a Banco do Brasil project.